
Looks like Audi is still shining in this down economy. Audi today reported October sales in the U.S. of 7,358 luxury performance cars and SUVs, a result that approached the all-time October record set by the brand a year earlier. Last year’s October sales numbers were attributed to the release of the all-new A4, while October 2007 sales were blamed on when the U.S. luxury car market was nearing its sales peak in the U.S.
This year’s bright spot in the Audi lineup is the all new Audi Q5 3.2 quattro which has exceeded sales expectations since its introduction in February 2009. Despite restricted supply, Audi reported sales of 1,238 Q5 models for the most recent month, a pace that suggests the Audi crossover remains one of the fastest turning cars on dealer lots in the U.S. Audi had a 15-days supply of unsold Q5 models in its sales pipeline at the end of October.
The beautiful Audi A5/S5 lineup continued it’s popularity run as October sales increased 28% and year-to-date sales jumped 45.3% from the first 10 months of 2008.
The larger Q7 SUV had sales spikes as the new TDI version captured many wallets with sales increasing to 41% of all Q7 models sold during the month. That far exceeded original expectations that demand for the TDI models would equal 15-18% of Q7 sales.
With a pipeline of fresh designs(updated A6, new A8), and Audi’s attention to the growing popularity of diesel engines we’re sure to hear more about positive growth and new sales records for this brand.
| AUDI US SNAPSHOT | —–YEAR TO DATE—– | |||||
| Model Line | Oct-09 actual | Oct-08 actual | Yr/Yr % change | Oct-09 YTD actual | Oct-08 YTD actual | Yr/Yr % change |
| A3 | 254 | 255 | -0.4 | 2,911 | 3,989 | -27.0 |
| A4 | 3,016 | 3,784 | -20.3 | 30,983 | 36,185 | -14.4 |
| A5 | 1,107 | 865 | 28.0 | 7,344 | 5,056 | 45.3 |
| A6 | 669 | 758 | -11.7 | 5,463 | 10,021 | -45.5 |
| A8 | 208 | 415 | -49.9 | 1,254 | 2,583 | -51.5 |
| Audi Q5 | 1,238 | 0 | 0.0 | 10,564 | 0 | 0.0 |
| Audi Q7 | 671 | 984 | -31.8 | 6,123 | 11,091 | -44.8 |
| R8 | 45 | 114 | -60.5 | 591 | 635 | -6.9 |
| TT | 150 | 268 | -44.0 | 1,643 | 3,700 | -55.6 |
| Total Audi Sales | 7,358 | 7,443 | -1.1 | 66,876 | 73,260 | -8.7 |
Tags: audi, Audi A5/S5, audi q5, audi q7, audi sales, TDI


